Send It is an expression that inspires positivity, enthusiasm, pushing boundaries, and living life to the fullest each day. Born from adventure sports community, Send It is what we say to encourage each other to go big and give it your all! Whether it's dropping into a couloir on skis, paddling out to the lineup, or reaching for the next hold on the rock wall - go for it. Embrace the challenge and give it your all. Today is a gift. Fight for each moment. SEND IT!
"Send It was formed by my story and my joys, but I hope the future is written by all that choose to wear it, share it, and find experiences from it. It is all of yours to grow, expand, and do great good with. The terrors of this disease have provided me with the wonderful opportunity and desire to create something greater that I know will benefit so many! I leave it in your hands."
- Jamie Schou